Ben Crick has posted an outstanding series of type treatments on his behance profile. In each example Ben has pushed the development and experimentation into completely different directions – a difficult feat to achieve. This one in particular caught my attention. I really like the letter forms and think the whole piece comes together nicely as a strong piece of typography. I usually consider glassy/gradient/glossy textures on type to be quite cheesy but I think Ben has used it wisely here as it compliments and emphasises the curves and fluid feel of the piece. I strongly recommend checking out the whole series.

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