BETO JANZ: BROKEN DECKS/SKULLS









Beto Janz makes great use of discarded objects by converting old skateboard decks into gnarly skulls. This was actually part of a clever marketing campaign:
In order to promote this new spot, designer Beto Janz customized used and broken decks, using the decks to produce skulls. Stickers with the brand and the address of the new stores were applied to them and they were left on streets nearby main skateboard places around Curitiba/Brasil - Therefore, anyone who finds them, gets them. An "underground" way of promoting the store.
I would love to get my hands on one of these skulls! Beto's website is worth a look too!

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